@afterdarkkitchen
Food content on Instagram, made in Nuremberg, Germany. Mostly chicken, mostly cooked in a home kitchen, mostly watched in the United States. I shoot, cook, edit and write everything myself, so a partnership means working with one person and not a chain of approvals.
All figures pulled directly from the Instagram API on 5 September 2026. Nothing estimated, nothing rounded up.
Reach, in context
Short-form is a hit business. Ten posts carry 60 percent of all views on the channel. That is normal for the format, and it is the honest way to read the numbers below: a single post can travel very far, and no one can promise which one will.
| Metric | Value | What it means |
|---|---|---|
| Best performing post | 8,423,599 views | A single Reel, no paid promotion |
| Posts above 500,000 views | 17 | Out of 172 posts on the account |
| Save rate, top posts | 2.12 % | Saves are the strongest ranking signal on Reels |
| Last 30 days | 238,949 views from 5 posts | The channel is active, not archived |
Audience location, age and gender are available on request. I would rather send a current screenshot from Instagram Insights than write a number here that ages badly.
Brand partners
| Brand | Category | Result |
|---|---|---|
| HexClad | Cookware | 500,000+ views |
| Yosukata | Woks and cookware | 350,000+ views |
| Onima Pantry | Korean sauces | Product integration |
| Bibigo | Korean food | Product integration |
Where a number is missing, I did not measure that campaign separately. I would rather leave a cell empty than fill it with something I cannot show you in the app.
Work
How I work with brands
One person, start to finish. Concept, shoot, cook, edit, caption. No agency layer, no account manager, no waiting on a third party.
The product has to fit the kitchen. I cook what I would cook anyway. If your product does not belong in that kitchen, the video will look like an ad, and it will perform like one.
Usage rights are negotiable, reach is not. You can license the footage for your own channels and paid media, and we agree that in writing. What I will not do is guarantee a view count. No creator controls the algorithm, and anyone who promises you a number is selling you something they cannot deliver.
Everything is disclosed. Paid partnerships are labelled as required under German and EU rules. That protects you as much as me.
Let's talk
Send me the product, the timing and what you want the video to do. I will tell you honestly whether it fits the channel, and if it does not, I will say so.
collabs@afterdarkkitchen.comGiorgio Minnella · Nuremberg, Germany · German and English · @afterdarkkitchen